IFS Appoints Masiya to Extend Reach in Kuwait Market

June 2009 - Kuwait
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IFS, the global enterprise applications company, announced today the appointment of Masiya, a leading Systems Integrator and IT and Telecommunications solutions provider as a Value Added Reseller (VAR) in Kuwait. This latest partner appointment is a result of an expansion strategy for the IFS Partner Network within the MEA region. The expansion of the Partner Network will enable IFS to extend their presence and support to customers across this key market.

Masiya will be responsible for expanding IFS reach in the Kuwaiti market in both the public and private sectors. As part of the engagement process, Masiya is presently going through the IFS Partner Enablement Program, which is designed to ensure that the standards synonymous with IFS implementations and solutions are maintained by partners across the world.

"Masiya was selected as our partner in Kuwait based on their strong IT domain experience, enterprise business network and local expertise where they have been established since 2001," said Ian Fleming, Managing Director, IFS, Middle East, Africa & South Asia. "With their extensive customer base in Kuwait, we are confident that Masiya will take our leading ERP solutions to a wide cross-section of enterprise businesses in Kuwait and uphold our high standards."

Ahmed Al-Ozairi, CEO, Masiya commented: "We are delighted to be partnering with a highly reputable enterprise solution provider such as IFS. Our customers will now be able to benefit from IFS advanced enterprise solutions to achieve excellent ROI in a phased, measurable and efficient manner."

IFS industry-focused applications are based on IFS Applications - a componentized ERP product - which comprises of a number of modules from Enterprise Asset Management to Finance Management. IFS Applications offers companies an integrated lifecycle approach to managing assets, services, and products enabling them to control costs, manage projects, increase efficiencies in their supply chain, and measure their performance.

As a leader in component-based software, IFS delivers tangible business benefits for companies in the Aerospace & Defense, Automotive, Construction & Facility Management, High-Tech, Industrial Manufacturing, Process Industries, and Utilities & Telecom industries. Working in close collaboration with partners, IFS is driving the market to embrace standards and co-existence that offer customers faster payback, reduced risk, and freedom of choice.


About IFS

IFS, the global enterprise applications company, provides solutions which enable organizations to respond quickly to market changes - allowing resources to be used in a more agile way to achieve better business performance and competitive advantage.

IFS was founded in 1983 and now has 2,600 employees worldwide. IFS has pioneered component-based ERP software with IFS Applications, now in its seventh generation. IFS component architecture provides solutions that are easier to implement, run and upgrade. IFS Applications is available in 54 countries in 22 languages.

IFS has over 600,000 users across seven key vertical sectors: aerospace & defense; automotive; high-tech; industrial manufacturing; process industries; construction, service & facilities management and utilities & telecom. IFS Applications provides extended ERP functionality including customer relationship management (CRM), supply chain management (SCM), product lifecycle management (PLM), corporate performance management (CPM), enterprise asset management (EAM) and maintenance repair and overhaul (MRO) capabilities.

About Masiya

Masiya is a systems integrator and provider of IT and Telecommunications solutions established in 2001 in the State of Kuwait, with corporate branches in the United Arab Emirates and Egypt; and active operations in Saudi Arabia, Iraq, Bahrain and Nigeria.

The company provides applications development, customization, advanced power technology and smart buildings solutions among others. Masiya also designs, develops and installs customized wireless coverage solutions for indoor and outdoor communications; in addition to maintaining, enhancing and managing existing networks.

For further information please contact:
Mazen Abu-Ali
Masiya
Tel. (965) 22250222 ext. 1456
E-mail: info@masiya.net